Leadership

Experience That Delivers Better Outcomes

Our team draws on experience across lending, banking, corporate finance and advisory, combining technical knowledge with commercial perspective to structure solutions that are both strategic and effective.

Amar dhanota
Amar Dhanota
Founder

I have been advising for over 20 years,  following a successful career in banking. With years of experience in complex lending, I work closely with limited company directors, contractors, portfolio landlords, professionals and business owners who need advice that goes beyond the standard approach.

The clients I support do not fit neatly into a standard lending box, so I take pride in understanding the detail of each case and helping structure the right solution around their circumstances. I believe clients should feel supported, informed and confident throughout the process. Taking the time to understand someone’s wider situation, priorities and long-term goals allows me to give advice that is not only practical, but genuinely aligned with what matters most to them. That understanding allows me to deliver solutions that are not only suitable for today, but make sense for the future as well.

I place huge value on building long-term relationships. It is not about helping with one transaction and moving on. It is about being a trusted adviser over time, being part of the journey as their lives, businesses and property ambitions evolve. I believe the strongest advice comes from truly understanding the person behind the case, not just at one moment, but over the long term.

Personal time for me is spending time with family and friends, travelling and just being outdoors. I also play golf although this is still working progress!

In the press: Amar Dhanota regularly shares her expertise with the mortgage trade press. Recent pieces include:

Amar vig
Amar Vig
Founder

I have been advising since 2005, building a reputation in specialist and complex finance. My career is defined by navigating the nuanced borrowing needs of professionals, business owners, foreign nationals and portfolio landlords, clients whose financial profiles require a more discerning, bespoke approach.

I am a firm believer that finance is about more than just numbers. It’s about understanding the narrative behind the application. My process is solution-led and detail-driven. I take the time to structure cases correctly from the outset, ensuring even the most intricate requirements are met with a strategy that is clear, well-managed and crucially honest. In an industry that can often feel transactional, I prioritise trust, clarity and direct communication. 

Outside of work, I enjoy making music, travelling and following sport. I am a big football fan and a loyal (and admittedly long-suffering) Spurs supporter, alongside having a keen interest in Formula 1. Much of my life away from the desk revolves around my family and making memories with my wife and children. 

The Great Irony: I’m a huge dog lover, but I’m allergic to them! 

“The detail matters” It’s my favourite quote and the standard I apply to every case I take on.

Services

Covering the Full Spectrum of
UK Financial Services

Wealth

Protection

Mortgages

Specialist Finance

Foreign Nationals & Expats
Who we are

UK Mortgage, Finance & Protection Specialist

Chat With Expert

Founded in 2010 by Amar Dhanota and Amar Vig, London FS was built to offer a more thoughtful and capable approach to mortgage and finance advice. We specialise in helping company directors, professionals and clients with complex or multiple income streams secure the right solution for their circumstances.

We understand that many of our clients do not fit a standard lending model. Our role is to look at the full picture, structure each case properly and guide clients through the process with clarity and confidence. We are proud to have built our business on long-term relationships, repeat clients and trusted introductions.

Our vision is to be the firm clients return to throughout their property journey because they trust our advice, our honesty and the way we add value.

For us, adding value means more than arranging finance. It means setting clear expectations, giving straightforward guidance, helping clients make informed decisions with confidence in the present and for the future.

London FS combines independence, experience and specialist knowledge to deliver advice that is tailored, considered and commercially aware.

With access to a broad range of lenders, from high street and private banks, building societies to specialist lenders, we are able to look beyond the obvious and identify solutions that genuinely suit our client. What sets us apart is not just access, but the judgment, care and detail we bring to every case.

Our approach starts with understanding our client properly. We take time to assess how income is structured, what the wider circumstances look like and what the client is ultimately trying to achieve.

From there, we package and structure each case carefully, present it in the right way and manage the process closely from start to finish. We believe good advice should feel clear, honest and well handled, especially when a case is more complex.

Our ethos is simple: be honest, be thorough and always act in the client’s best interests.

We believe in giving clear advice, being realistic about what can be achieved and building relationships based on trust rather than transactions. For us, good service is not about saying the right things. It is about being consistent, dependable and doing things properly.

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Testimonials

Client Experiences That Speak for Themselves

Google Reviews
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I would highly recommend Amar Dhanota as a mortgage broker to anyone looking to purchase a property. Amar helped me through the process of buying my flat and was absolutely brilliant from start to finish.

What stood out most was her dedication — she stayed on my case for as long as it took, tirelessly searching to find the best possible deal for me. She never made me feel rushed or like just another client. Instead, she gave my situation the time and attention it deserved.

If you’re looking for a mortgage broker who genuinely goes the extra mile and puts your best interests first, look no further than Amar. I can’t thank her enough!

Aleksandar Tomić
CLIENT

I cannot recommend Amar highly enough. From start to finish she has been an absolute star — always available on the phone, patient, calm and reassuring no matter how many questions I had. Her knowledge and guidance made a stressful process so much easier, and nothing was ever too big an ask.

What really stood out is how Amar went above and beyond her remit. Even once her part of the process was technically complete, she continued to check in, support me and smooth out other areas that weren’t even her responsibility. That level of care and dedication is rare and invaluable.

Thanks to Amar, what could have been overwhelming felt manageable and clear. I would recommend her without hesitation to anyone looking for a broker who genuinely has your back throughout the journey.

Ohemaa Abrefa
CLIENT

Another Project, completed and with Amar’s help we got it over the line! Amar always goes over and above to get the job done, and I come with many issues 😜 we spoke so much he must of thought he was a full-time employee of mine. (sorry) Next one will be simple 🫣😂 I have already recommended him and London FS- Property Finance to others, highly recommended and 5 star service. Thank you.

Maura Walsh
CLIENT

Great Service from Amar and Anita. From Day 1 to completion very clear, and efficent in timing

Quick responses and regular updates. Couldn’t be more thankful as they helped me complete within no time. Also great resources for legal and other solutions if required

Jangir Choudry
CLIENT

Amar, from London Finances Solutions has just helped me a second time with arranging my mortgage and was just as efficient as the first. She makes things as clear and easy as possible, always quick at responding to any questions and is very quick at finding the best deal to fit my needs and generally makes the whole process very smooth. I would highly recommend to anyone seeking mortgage advice and will certainly be returning in the future.

Matthew Astle
CLIENT

Want to thanks Amar (and LFS) for excellent service. He is master in his trade. He not only helped me through end to end journey of Mortgage but also have provided his valuable suggestion on aligned aspect in my house buying journey. Benefit of clients is always at centre of his heart. Although I have completed my purchase but think this good service relationship will go long way.

Thanks Amar for great help!

Swapnil Patil
CLIENT

Excellent service from LFS – specifically Amar. As first time buyers, there where a lot of nerves and uncertainty – but this was all taken care of by Amar. She guided us along every step of the way and ensured that our application went through as smoothly as possible and in a timely manner.

What stood out was – nothing was ever ‘too much’ of a problem for Amar – rather it was ‘lets see how I can help’. Buying your first house can be really stressful but now we’re in , we’re looking back and thinking we couldn’t have done it without the support and professionalism from LFS.

Would highly recommend LFS to anyone. Thank you to the entire team.

Abul Hassan
CLIENT

I would highly recommend Amar at London Finance Solutions. Amar was so helpful and friendly in directing us through our mortgage and life insurance application. Amar was highly professional from start to finish and always got back to us straight away with any concern that we might have. Thanks Amar!

Sophie
CLIENT